The problem: zDirect is the platform where Partners (brands) upload, manage and market their products to sell on Zalando. There are challenges around the speed of onboarding new businesses, getting products live and tracking success.
Solution: Enhancing the user journey through clear labelling, messaging and CTAs.
How I helped: I carried out end-to-end reviews of individual modules such as Articles, Sales, Marketing and Advertising. I worked with Product Managers to understand pain points and limitations and advised where improvements could be made for labelling and messaging and helped in the form of tooltips and product tours.